Adhesive
bra, the undergarment is “An Annual Letdown.” “For 5,000 years clothes have
been draped, tied, buttoned, pinned and buckled on the human form. This year,
for the first time in history, they will be glued on.”
The
design du jour, featured just ahead of beach season in May 1949,
was a pair of bra cups a woman could affix to her breasts with an adhesive that
caused neither pain nor sticky residue when removed.
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