Lai Mohammed, Minister of Information, blasted the Federal
Government-owned media organizations over what he said was their lack of
efficiency in their discharge of duties. He said politicizing of issues by the
government agencies in the ministry has led to their unprofessional practice in
recent times.
"Let me start
with, the NTA, FRCN and NAN. Why have you all chosen to play second fiddle in
the country’s media landscape? I ask because the NTA and FRCN of yesterday is
not the same as what we have today. Whereas most broadcast journalists of note
in our country today passed through the NTA and the FRCN, there is no denying
the fact that the private radio and TV stations are doing much better, at least
going by the fact that most Nigerians prefer them to the public broadcasters.
Indeed, most Nigerians find the private broadcasters more credible. The reason
for this is not farfetched. First, the public broadcasters have thrown
professionalism to the wind while also showing total disregard for editorial
independence.
They have mortgaged their credibility on the altar of
political correctness. Yet, these Federal Government-owned media establishments
are endowed with highly-trained and well-qualified personnel, better
infrastructure and a wide reach. It is interesting to note that these
government-owned media organizations complain of financial woes, forgetting
that there is a link between credibility and profitability. Advertisers will
surely flock to more credible media organizations, and of course it is also
true that content drives advertisement. The same law of diminishing returns
also apply to NAN, which was once the leading national news agency in the whole
of Africa, boasting of the best professionals in the news business. Today, the
agency is punching far below its weight, despite its presence in all the states
of the Federation.
We intend to provide leadership for the Federal Government-owned
media organizations in a manner that will make them to become the first source
of information, so that they can more effectively function as a vehicle for the
change mantra of the Buhari Administration, and also regain their lost glory.
The combined reach of the NTA, FRCN and NAN, if effectively utilized, will
facilitate the success of the change campaign.
But they must first enhance
their own credibility, because no credibility-deficient news organization can
successfully propagate the message of change. At this juncture, ladies and
gentlemen, let me assure Nigerians that under this Administration, no Federal
Government-owned media organization will deny the opposition the opportunity to
air their views. It is true that while we were in opposition, we were treated
as outcasts by these public broadcasters.
They denied us the
use of their platforms, they rejected our adverts and even made themselves
available for the most abhorrent hate campaign ever in the history of
electioneering campaign in our country. But in an era of change, which is our
mantra, that cannot and will not continue. Opposition members are Nigerians,
just like members of the ruling party. Even the ruling party will benefit when
the opposition is allowed to air their views freely, because you learn more
from people who disagree with you. Therefore, let the ruling party and the
opposition air their ideas and let the people, who wield the ultimate power,
decide at the end of the day"he said
No comments:
Post a Comment